Social media is simply a
tool. And just like any other tool, it can be used for good or evil! In others
words, social media can be a miracle for one company and simply a nightmare for
another.
Here are some examples of
companies that have seen the worst of social media!
McDonald’s Racist Video Commercial (not made by McDonalds) on YouTube:
JP MORGAN Twitter Account:
“Quick! You’re
in a room with no key, a chair, two paper clips, and a lightbulb. How do you
defraud investors?”, and “What’s your favourite type of whale? #AskJPM”
British
Airways Twitter Account:
"Don't fly @British_Airways. Their customer service is horrendous."
Burger King’s Twitter Account’s name was changed to McDonald’s by a
hacker:
"Just got
sold to McDonalds because the whopper flopped =[ FREEDOM IS FAILURE."
"Look for
McDonald's in a hood near you!"
However, social media is
not all that bad. Take a look at some great examples below.
OREO Cookie and Twitter Post:
Delta
Airlines and Twitter Post:
All in all, the main point is that there are up and downs that
businesses have to face when dealing with, controlling, and monitoring their
social media traffic and buzz. If you succeed, this could mean an increase in
revenues for your company.
References:
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